Back in 2012, film maker Nirvan Mullick stumbled across a hidden gem in Boyle Heights. Caine Monroy, 9 years old, built a cardboard arcade at his father’s used parts storefront. Nirvan was his first customer.
Nirvan’s short film about a flash-mob to make Caine’s day by bringing hundreds of customers to his arcade went on to generate millions of views. Further fundraising efforts secured $240,000+ for Caine’s college education and led to the establishment of a non-profit, Imagination Foundation.
Caine’s Earth Day Challenge is scheduled to culminate April 22, 2017. The challenge is to recycle cardboard into new creations that address environmental themes and challenges.
What could you create? Use #EarthDayCC to connect with other cardboard challengers!