Caine’s Arcade 2017

Back in 2012, film maker Nirvan Mullick stumbled across a hidden gem in Boyle Heights. Caine Monroy, 9 years old, built a cardboard arcade at his father’s used parts storefront. Nirvan was his first customer.

Nirvan’s short film about a flash-mob to make Caine’s day by bringing hundreds of customers to his arcade went on to generate millions of views. Further fundraising efforts secured $240,000+ for Caine’s college education and led to the establishment of¬†a non-profit, Imagination Foundation.

Caine’s Earth Day Challenge is scheduled to culminate¬†April 22, 2017. The challenge is to recycle cardboard into new creations that address environmental themes and challenges.

What could you create? Use #EarthDayCC to connect with other cardboard challengers!

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